Day 30 of Ship 30: 3 Unexpected Lessons from Writing Every Day for 6 Weeks on LinkedIn

I just completed Ship 30, writing a LinkedIn post every weekday for 6 weeks. This led to 31 qualified leads, sold out my pilot coaching program with 6 participants, and generated €3.000 in sales.

Here’s what I learned:

𝗟𝗲𝘀𝘀𝗼𝗻 𝟭: 𝗧𝗵𝗲 𝗺𝗼𝗿𝗲 𝘆𝗼𝘂 𝘄𝗿𝗶𝘁𝗲, 𝘁𝗵𝗲 𝗺𝗼𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗶𝘇𝗲 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝗮𝘆.

I knew I wanted to write about Project 100, how I moved to Germany, and my unique approach to interviewing.

I thought I'd run out of ideas by Day 10... But now I have 100+ ideas in my “Thoughts / Ideas: Writing” note!

As David Hare (according to Perplexity) wrote:

Writing is an act of discovery. The more you write, the more you discover about what you think and what you feel.

𝗟𝗲𝘀𝘀𝗼𝗻 𝟮: “𝗣𝗿𝗲𝗽𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲” 𝗮𝗻𝗱 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗱𝗿𝗮𝗳𝘁 𝗮 𝗽𝗼𝘀𝘁 𝗵𝗲𝗹𝗽𝘀 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗶𝘀 𝘂𝗻𝗶𝗾𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂 𝘄𝗵𝗶𝗹𝗲 𝗮𝗹𝘀𝗼 𝘀𝗽𝗲𝗲𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

I outline my posts like this:

• Topic
• For who:
• So that:
• Credibility:
• Headline:
• Main Points:
  • Main Point 1:
  • Main Point 2:
  • Main Point 3:
• Final Takeaway:

...then ask ChatGPT to draft a LinkedIn post.

Here is a screenshot of me prepping the page for this post.

𝗟𝗲𝘀𝘀𝗼𝗻 𝟯: 𝗜𝗻 𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆, 𝘄𝗲 𝗼𝗳𝘁𝗲𝗻 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗰𝘂𝘁 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘀𝗽𝗲𝗻𝘁 𝗼𝗻 𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆. 𝗕𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀, 𝘁𝗵𝗲 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘄𝗲 𝘁𝗿𝘆 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗲 𝘁𝗿𝘂𝗹𝘆 𝗲𝗻𝗷𝗼𝘆! 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲.

On October 11, I texted a Ship 30 friend how much I'm writing, that I'm loving it, but I want to spend less time doing it.

Then I realized how stupid this is.

I said, "I had a realization... why am i trying to reduce how much time i spend writing?? I love writing and i've been trying to build this habit for years. Now that i have it, i want to starve it 😂 i think the key is not spending less time, but making sure the writing compounds beyond the day's posts."

Taking the time to write and publish your ideas not only adds value to your network but also creates opportunities for connection and reconnection. Many friends, colleagues, and people from my past have messaged, saying how helpful my posts have been.

It’s fulfilling to shape your experience into something that contributes to your "scene", attracts future employers and interesting connections, or even plants the seeds for a future business.

Feeling inspired to start your writing journey? Email me! I’d love to share more about my Ship 30 experience and help you get started on your writing journey.