Day 8: Why customer success is priority #1 in my business

Reason 1: I don’t want to become a snake oil salesman.

Most businesses prioritize revenue and customer growth over everything else. They think they just need to get in front of more customers. They make a big promise, but then fail to deliver on it.

I don’t want to build this kind of business.

Reason 2: You become your customer’s dream come true. 

Joining my program is the single best thing an expat in Germany can do to get their next job. I genuinely believe that. 

This makes selling so much easier. Instead of trying to convince them to buy, I am helping make my customers’ dream come true. 

Reason 3: Getting leads becomes much easier. 

My goal is to iterate on the program until I am able to say this, “2 out of 3 expats in Germany who complete my program get a new job within 3 months.”

If that is my reality, how much easier is it to attract customers’ attention? Close sales? Get referrals? 

But what if that isn’t my reality? Then I better get to work getting better reality. 

As Harry Beckwith writes in Selling the Invisible:

The first principle of service marketing is Guy Kawasaki’s first principle of computer marketing: Get better reality.

The first step in service marketing is your service.