Week of hitting KPIs (€1,800 booked, 2 new clients closed) and making a hard decision: cancelled 6 discovery calls to protect capacity and focus on the clients who've already paid. Also ran 100km in February.

Major pricing decision (raised the price by 43%, from €2,100 → €3,000), sales & marketing flow (4 discovery calls, 1 confirmed new client, and 4 closing calls lined up for next week), and published a post I'm most proud of yet: my values.

Week of unexpected virality: a blog-first LinkedIn post hit 37k impressions, resulting in 8 sales calls. Three promising prospects lined up for next week. Also re-launched email marketing with Kit and started rolling out the CMF Hypothesis + Listening Tour to more clients.