chiaracokieng.com

chiaracokieng.com

Sign in Subscribe

Latest — 07 Mar 2026

My Origin Story, Part 1: Little Rock

In 2012, I was 22 years old, sitting in a client's office in Little Rock, Arkansas. It was my first time in the United States and I had just built my first model. I thought it was going to be my moment, then my manager brought someone else to present it.

More issues

Weekly Update: Feb 28–Mar 5, 2026

Week of hitting KPIs (€1,800 booked, 2 new clients closed) and making a hard decision: cancelled 6 discovery calls to protect capacity and focus on the clients who've already paid. Also ran 100km in February.

Weekly Update: Feb 21-27, 2026

Major pricing decision (raised the price by 43%, from €2,100 → €3,000), sales & marketing flow (4 discovery calls, 1 confirmed new client, and 4 closing calls lined up for next week), and published a post I'm most proud of yet: my values.

What I’m Willing to Lose Money For: My Core Values

Originally published at Brave New Path. This week, I reached out to a client who hadn't been engaging with the program. I asked if she's still looking for a job in Germany, offered to get on a call to see how I can help her, and

Weekly Update: Feb 14–20, 2026

Week of unexpected virality: a blog-first LinkedIn post hit 37k impressions, resulting in 8 sales calls. Three promising prospects lined up for next week. Also re-launched email marketing with Kit and started rolling out the CMF Hypothesis + Listening Tour to more clients.

Update for the week ending Fri, 13 Feb, 2026

Week of massive product breakthrough driven by my first Opportunity-Solution Tree: CMF Hypothesis, Top 10 Companies research prompt, and renewed client hope. Also wrote "Revenue Isn't Enough" blog post and created PMF Marketing Strategy in one inspired morning.

Revenue Isn't Enough: How I'm Building for Client Outcomes, Not Just Sales

“I really hope they got what they came here for. I hope they got what they’ve been saving up their money for.” In Taylor Swift's documentary on the making of The Eras Tour, she reflects on what she thinks about at the end of every show, as

Update for the week ending Fri, 06 Feb, 2026

2026: The Year of Product-Market Fit. Figuring out "job-relevant conversations" as my North Star Metric, my first customer interview snapshot, and the "Time-Ease of Hiring Matrix."

Linchpin, 14 Years Later

In 2012, a book made me realize my impressive resume meant… almost nothing. I read Linchpin by Seth Godin. It kind of punched me in the face. At the time — fresh out of university — I thought I was hot shit. Magna cum laude. Student council. Recruited into an exclusive, prestigious

Update for the week ending Fri, 30 Jan, 2026

Getting back into work faster than usual after a vacation, and reframing revenue as a signal toward Product–Market Fit, not the goal.