This is a short (I read most of it on a one-hour flight from Virac to Manila) collection of excerpts from Ogilvy’s private and public memos, letters, speeches, and interviews.
Full of useful and insightful gems, Ogilvy felt real to me, like a mentor, not an author. Really enjoyed the book’s format.
A recurring emphasis is old-fashioned hard work —
Men die of boredom, psychological conflict, and disease. They never die of hard work.
— which I found very insightful, since it’s so unfashionable today.
Also, it was enlightening to read how his opinion on advertising evolved (from Claude Hopkin’s emphasis on each advertisement earning a profit today towards each campaign being a building block of the long-term and complex thing that is the ‘brand’).