I want to share with you my biggest breakthrough in copywriting and marketing.
Here it is: Regardless of how many people I am writing to, there’s only one person on the receiving end.
- He isn’t aware of how many people you are writing to.
- He doesn’t like being a mere line item in your email list.
- When you say “hey guys,” he usually has no idea what you’re talking about or who the guys you’re referring to are.
So regardless of your medium — email, blog post, a concert — and how many people you are writing to, remember that someone, a human individual, is reading it.
Make him feel special.
Like he’s the only person in your world right now.
Do that and he will reward you for it.
Which is very rare.
Sebastian suggested I track my time so I can find out and optimize where it’s going.
Here’s the theory: I’m guessing I’m spending 2 hours working on something, but the reality is I probably spent 1 hour and 45 minutes of that feeling anxious and scared… And 15 minutes actually doing the thing.
I lost the morning, but here’s the rest of the day:
(I bolded the productive time and italicised the attempts at it)
2:34 PM Editing blog post on How to Do Really Simple Customer Onboarding on SoHelpful.io Project 
2:44 PM Said hi to Jezze 
3:17 PM Editing blog post 
3:45 PM Looking for photo 
3:57 PM Looking for where GR subs are coming from 
4:25 PM Break 
4:53 PM Going through github issues; added tooltip for qualify 
5:02 PM Going through github issues; contact page UI 
5:23 PM Gym [1 hour, 41 minutes]
7:04 PM Designing Calls UI 
8:00 PM Team call 
8:40 PM Drive thru and drive home 
9:35 PM Write email for last year’s Gotta Be Good Tour attendees, followed up with 2-3 student leaders with eventbrite details, coordinated with Kai on replying to someone, got mixed in with talking to a relative on the phone, and some email [1 hour, 38 mins]
11:13 PM Deciding if I’m going to send this to Sebastian 
11:16 PM Write blog post 
11:42 PM Go to sleep
I woke up at 7:30 AM and it is now 11:30 PM — a 16-hour workday. I only got about 4 hours of productive work in.
It may look bad, but this has probably been my most productive day since I returned from Saigon. So I’m happy with myself.
This is my 4th attempt at tracking my time and using that awareness to be more productive. Maybe this time I finally sustain the practice.
If you want to try tracking your time, here are some guidelines from Sebastian.
Sending out an email and cc-ing Sebastian and Kai so they can help me improve my email outreach.
Realizing I wasn’t doing as much work as I thought I was, and admitting it.
Getting on a call with a friend’s friend, someone who generously offered to host me while I’m in SF, just to say hi. What should I say??
It felt uncomfortable…
But I sent the email. Admitted the shortcoming. Got on the call.
I was told the email is good. Sebastian’s going to help me optimize the process and get over my neuroses. I made a new friend.
Scary, but worth it.